Friday, September 02, 2005
Time to just... chill.
Do you remember that old Coca Cola jingle from the 70’s?
“I’d like to teach the world to sing, In perfect harmony,” yeah, you know the one with all the hippies on the hillside?
That was a great jingle.
Now, though, there is a new version: “I’d like to teach the world to chill.”
I think this is an interesting social comment (and perhaps a metaphor) on the way the new millennium is turning out. We’ve had five years to think about the whole new millennium thing, so now seems like as good a time as any to re-write the jingle.
Isn’t it curious that in the 70’s, amidst the end of the Vietnam War, the energy crisis, the hostage crisis, the nuclear crisis, the “crisis de jour” crisis (take your pick - ahem), all we really wanted to do was to sing? Now, in 2005, amidst another war, the apparent beginnings of a new energy crisis, and the New Orleans mess, all we really want to do is chill.
We were singing, but now were just… chillin’.
Fascinating.
“I’d like to teach the world to sing, In perfect harmony,” yeah, you know the one with all the hippies on the hillside?
That was a great jingle.
Now, though, there is a new version: “I’d like to teach the world to chill.”
I think this is an interesting social comment (and perhaps a metaphor) on the way the new millennium is turning out. We’ve had five years to think about the whole new millennium thing, so now seems like as good a time as any to re-write the jingle.
Isn’t it curious that in the 70’s, amidst the end of the Vietnam War, the energy crisis, the hostage crisis, the nuclear crisis, the “crisis de jour” crisis (take your pick - ahem), all we really wanted to do was to sing? Now, in 2005, amidst another war, the apparent beginnings of a new energy crisis, and the New Orleans mess, all we really want to do is chill.
We were singing, but now were just… chillin’.
Fascinating.
R.T. Lemur 6:38 PM
1 Comments:
And I think they're advertising the low-carb version of Coke. So, can we add to that the difference in diets between then and now? We sang on wheat germ and yogurt and carob chips and honey, but we chill on high-protein and lack of dairy. While that ad campaign didn't hit the mark for me either, the whole Diet Coke bubbly thing is a lot of fun!